In today’s competitive market, scaling marketing efforts efficiently is essential. Ammega wanted to take their Pardot setup to the next level to better manage their multiple brands. With Cloudmuscle’s help, they got the scalability they needed to grow and thrive.
The Challenge
Ammega, managing several brands, had already implemented Pardot but needed it to work harder and smarter. Their goal was to scale up, and they had three distinct brands—Jason Industrial, Ammeraal Beltech, and Megadyne—each with its own identity and needs. The challenge was to improve what they had and make it robust enough to handle this complexity.
The Solution
- Email Template Library: We designed custom HTML email templates for each brand, creating modular setups that are both easy to edit and reliable. Now, they have a toolkit that perfectly fits their diverse needs.
- Preference Management: To manage prospects efficiently and stay compliant, we developed brand-specific opt-out options with automation rules, allowing Ammega to respect customer preferences and privacy policies seamlessly.
- Segmentation: By using Pardot’s powerful API, we created precise audience segmentation and object-based management. This enabled Ammega to target their messaging more effectively, driving better engagement.
- Forms and Landing Pages: We enhanced their lead-generating landing pages and forms using custom scripting. This not only improved the look and feel but also ensured a smoother process for managing incoming prospects.
The result
Ammega now has a scalable Pardot setup tailored to each brand’s unique needs. They’re equipped with improved email templates, smarter preference management, and targeted segmentation—all set to drive effective marketing and boost customer engagement. This scalable solution positions Ammega for ongoing growth and success.
Interested in scaling your marketing efforts with Pardot? Get in touch to explore how we can help your business grow.
